A nine-year partnership with the world’s best tasting vodka.
Brand strategy, design and guardianship. Global communications campaign design and planning. Local integrated activation.
A powerful partnership
We've worked with Grey Goose since 2007, collaborating with their global and local marketing teams to bring the brand to life all over the world.
Together we’ve defined a powerful framework around its unrivalled product story. And we’ve used it to create rich, meaningful communications wherever the brand appears.
We’ve delivered global strategy and campaigns, right through to local execution across all sorts of touchpoints. From events and environments, to film and photography.
And in the process, we’ve helped Grey Goose become the world’s number one super-premium vodka brand.
Global campaigns & communications strategy
The multi-award winning Boulangerie François is now in its fourth year of activation across the globe. It’s just one of a number of integrated campaigns we’ve designed for the brand, alongside product positioning, drinks strategy and toolkits covering just about anything.
Brand films, drinks photography, copy and content. Everything we create for Grey Goose is designed to be used across a range of channels, online and offline, locally and globally.
Experiences & environments
We’ve designed everything from Grey Goose’s flagship bar in the new Las Vegas MGM arena, right through to pop-up experiences all over the world. A night club in Elton John’s garden. The world’s most intimate martini bar. A global series of tasting events all. Each of them a rich, immersive experience with substance at its heart.
Grey Goose trust us to care for their brand. We’ve helped all sorts of agencies bring it to life in ways that are true to its core principles.
I’ve had the great pleasure of working with Ragged Edge for over six years – although they have been working on our brand for much longer.
As a client, we really value how they have helped us to challenge our own thinking and behaviour with their excellent strategic, creative and aesthetic understanding. We’re incredibly proud of the work we’ve delivered together, and we enjoy sharing our success with an agency who are genuine partners and trusted extensions of the brand team.