It’s time to commit to a different reality
Average is easy. Most brands follow the path of least resistance. Dulled by consensus thinking. Destined to be ignored.
We’re not interested in average. Since 2007, we’ve been helping our partners use brand to define, create and commit to a different reality. It’s not easy. But the results speak for themselves.
Our commitments
Quality comes before quantity
We created Ragged Edge to do the most impactful work. Not the most work. When we commit, we go all-in.
Strong opinions loosely held
Change happens at the edges. So we’ll push and we’ll challenge. But we’ll build the work together.
A results business
Our work is not for show. We make brands for the real world, and create real world business results.
The journey to your different reality
Define
Effective brand strategy demands sacrifice, clarity and conviction. Whether you’re a Fortune 500 brand team or a founder looking to scale, we help you define a strategic approach your business can commit to.
Create
Our identity work is known for three things: it’s conceptually driven, it’s highly distinctive, and it’s built to scale. We create systems for brands, products and campaigns. Rebrands and refreshes. Hand-crafted and AI-powered. But never average.
Commit
The real world experience is what matters. We co-create with your in-house teams and partners across digital systems, experiences, physical spaces, packaging, everyday comms and major campaigns.
Your different reality
Brand is a long-term investment. But we don’t only imagine new futures. Our work delivers impact from day one. Practical, commercial and full of possibility. For today and tomorrow.
If you’re not ready to compromise, you’re one of us
Our world-class reputation is hard-earned. Founded on 18 years of partnerships with global clients who all know what different takes.
Our world-class team is tight-knit. 38 creative experts brought together from all over the world. No egos and no shortage of ambition.
We don’t care about awards until we’re winning them
Humbled and proud
D&AD Awards
No Two Ways, New Brand Identity, Campaign, Shortlist
Art Directors Club 103rd Annual Awards
Omlet, Brand Design, Merit
Wise, Brand Design, Merit
Creative Review Annual
Omlet, Rebrand, Honourable Mention
D&AD Awards
Brainkind, Writing for Design, Naming, Shortlist
Mashmallow, Branding, Brand Refresh, Shortlist
Wise, Branding, Design Systems, Shortlist
Fast Company’s Innovation by Design Awards
Wise, Best Branding Project, Honourable Mention
Branding Studio Of The Year
Awarded by The Brand Review
D&AD Awards
Eager, Branding, Brand Refresh, Graphite Pencil
Eager, Writing for Design, Packaging, Shortlist
Gaia, Writing for Design, Brand Voice, Shortlist
Design Week Awards
Wise, Writing for Design, New Voice, Winner
Wise, App Design, Highly Commended
Wise, Identity Design, Rebrand, Highly Commended
Dieline Awards
Eager, Soft Drinks, First Place
Creative Review Annual
Papier, Rebrand, Winner
D&AD Awards
Mylo, Writing for Design, Brand Voice, Graphite Pencil
East London Liquor Co., Writing for Design, Brand Voice, Wood Pencil
Papier, Branding, Logos, Wood Pencil
East London Liquor Co., Packaging Design, Rebrand, Shortlist
East London Liquor Co., Typography, Integrated, Shortlist
Papier, Branding, Brand Refresh, Shortlist
Brand Impact Awards
Heights, Bronze
Design Week Awards
Whirli, Writing for Design, New Voice, Shortlist
Transform Awards
Assembly Hotel, Travel and Tourism Sector, Gold
Trussle, Property Sector, Gold
Assembly Hotel, Best Creative Strategy, Silver
Assembly Hotel, Best Tone of Voice, Silver
Whirli, Naming Strategy, Highly Commended
D&AD Awards
Camden Market, Branding, Branding Schemes, Wood Pencil
Transform Awards
Camden Market, Best Place or Nation Brand, Gold
The Lovie Awards
Elton John Aids Foundation, Charitable Organisation Website, Winner
Masters of Marketing
Grey Goose Vodka, Luxury, Winner
The Guardian Travel Awards
Black Tomato, Best Website