Heights
Heights committed to changing our minds about our brains. With a new brand for a new kind of supplement.
The supplements market is full of wild claims and quick fixes. Dan Murray-Serter and Joel Freeman had created a different kind of supplement. Clinically backed. Designed for long-term results. And focussed on our most important organ, the brain.
We helped them define, name and launch a new kind of supplement brand. A brand to take their customers to new heights.
Overview
The partnership
A name and brand for a new product in an emerging category. And a collaboration across key launch touchpoints, from packaging to website.
Define
This was a different kind of supplement. Created by dietitians and neuroscientists, and clinically tested for efficacy. So the brand strategy framed it as an antidote to the category’s half-truths and pseudo-science. Outspoken and uncompromising. A brand to give people the heads up about our brains.
Create
The name came first, informing everything that followed. A brand to take you to new Heights. A tone of voice to challenge and inspire. And a visual identity inspired by the brainʼs neuroplasticity. The result communicates the credibility of the science without compromising on character. A system as adaptable as our brains.
Commit
Working with the founders and a range of partners, we helped create the website, the iconic packaging, and a suite of distinctive product and lifestyle images, building up to a launch in January 2020.
The different reality
From pre-product to multi-market, Heights is now available in the US and across the EU. With a growing range of products, £17 million ARR and 66,000 loyal subscribers as of April 2025, this is a business constantly reaching new heights.
For us, brand was everything. Working with Ragged Edge felt less like we’d hired an agency, and more like we’d grown our team. They got it straight away and helped turn our vision into an idea that would get people to start thinking brain first. I’d recommend them to anyone.
The brains behind Heights
Every decision was made alongside founders Dan and Joel, whose vision was a culmination of years of professional and personal growth. We worked with photographer Kuba Wieczorek on the Heights brand imagery, and Pentagram’s Jon Marshall on the bottle design and packaging.