Solflare
Solfare committed to holding strong. With a rebrand to change the narrative around crypto.
The year is 2021 and Solana is plagued by schemers, scammers and rug-pulls. In a world of chaos, Solflare is born. Making interacting with Solana simple, seamless and most importantly, secure. A powerful wallet built for a powerful blockchain. With Solfare, users can store, stake and swap their assets with ease. And the utmost security.
We helped them put that stability to the fore. With a rebrand to help Solflare compete with a host of better-known but less secure competitors.
Overview
The partnership
A full rebrand to propel Solflare into the future. All brought to life on a new website and product as part of an ongoing collaboration with their in-house team.
Define
Crypto has a trust problem. Hype and jargon conceal a lawless landscape where scammers roam. Solflare stands apart. A Solana wallet built for the billionth user: secure, transparent, and inclusive. Our challenge was to tell that story, introducing Solflare to a broader audience who might otherwise choose a better-known but less secure solution.
All are welcome under the banner of Solfare.
The idea
The brand frames Solfare as a Stronghold of the Free. A sanctum built for those who seek independence over their financial destiny.
Create
Back we went. To a time when banks were the pinnacle of trust and honour. When money was as safe as stacked coins in cast iron vaults. The identity borrows from those early financial codes and refines them for a digital era. We built the safest place on earth.
Step into the Stronghold of the Free.
Logo
Inspired by the script of the earliest bank charters, institutions where trust was the most valuable currency.
Illustration
A bank of illustrations reclaim old money engraving for the new digital era. A digital tool enables the team to create new illustrations at will.
Verbal identity
While centralised banks have inadvertently kept the language of finance soft, fluffy and banal, Solflare’s voice captures the essence of a stronghold. Level-headed, battle-tested, and iron-willed.
Digital language
A digital language built like a vault. Anchored by forged icons that deliver weight and authority. Light used sparingly. Navigation that locks tight. Type for non-negotiable clarity.
Digital guidelines
A global team needs a guiding light. Digital guidelines give Solflare a central point of reference. Wherever they are in the world.
Commit
The Ragged Edge and Solflare teams worked in a range of different ways to bring the brand to life everywhere you’d expect. And plenty of places you wouldn’t.
Website and product
We designed and wrote the website. And consulted on bringing the brand to life across the product experience.
Launch
Solflare went all in. From podcast launches and social media takeovers to a branded celebration in the Maldives.
The different reality
The rebrand had an immediate impact. The online launch campaign caught the imagination of the community, generating 44 million impressions, over 3,200 memes and one tattoo. And in the six months following the launch, an additional 1.5 million users joined Solflare. At the time of writing 3.5 million people use Solflare every month, holding over $20 billion in assets.
Industry recognition for the Solflare rebrand
Awwwards
Website Awards
Honourable mention
A complete rebrand is an extreme challenge. It’s changing something our users have been accustomed to for years, so it couldn’t just be good – it had to be truly transformational. And that’s exactly what Ragged Edge delivered.
They’re an amazing group of people who have become friends during the considerable amount of time we’ve spent together. But despite this friendship they’ve never been afraid to challenge us. Pushing us far beyond our comfort zones has resulted in a change we and our community are immensely happy with. It’s exactly the kind of transformation we needed.
As we built the foundations of a boldly ambitious global brand together, Ragged Edge kept pushing us – but used their creativity and deep expertise to bend gravity. More than a collaboration, it became one of the most rewarding learning experiences we’ve had.
A stronghold built on conviction
Kudos to Filip, Vidor, Srdan, Damjan, Katarina, Goran, Sven, Alen and Dean for standing by the courage of your convictions. Thanks also to Charlie McKay for helping us photograph a sunny Solflare stronghold. And to Bornfight Studio who built the website.