Your credit history is as colourful as your life history

Your credit score is intertwined with your life choices. Many of our decisions affect our ability to borrow money — from mortgages and redundancies, to breakups. By collecting data from Experian, Equifax and TransUnion, Checkmyfile can show you the full picture.

Fear and shame can stop us addressing the past but Checkmyfile focuses on the present. It builds up your sense of worth with an understanding of what you’re going through and empowers you with actionable steps towards the future.

An uplifting approach

To change how people felt about checking their credit score, we reimagined the way the industry presents it. So we replaced the current dial, with its ever-present dread of red, with a more uplifting scale: The Credit Steps. A vibrant spectrum where even low numbers feel like they’ve got a bright future ahead of them.

The Credit Steps, and that feeling of steady progress, now live through every brand element, from a visualisation of your score to an iconic mnemonic, signposting through to sign-up forms.

Products re-designed for progress

Checkmyfile was the first company that made credit reports accessible online, so it’s time their digital experience set the standard. We overhauled the website and product, connecting the dots between your credit score and report in one tidy ‘file’ — now a single, simplified dashboard that makes everything more manageable and, importantly, more impactful.

Coming soon to the experience is Credit Health. A completely new function, it allows you to track where you’ve been and where you’re going, encouraging progress with credit steps, celebratory checkpoints, data reports and the notifications that make sure you don’t miss any of it. Checking in with yourself has never felt better.

Making information empowering

To emphasise that improvement is always possible, illustration and tone work together to provide practical guidance and encouragement based on years of relevant experience. The voice of The Mentor highlights the human side of credit, celebrating wins big and small, while guiding users through their financial journey.

The voice works in tandem with a vibrant bank of illustrations by Lan Truong. Each packs even more positivity into the experience while, alongside motivational achievement badges, encourages you to make looking after your score a habit.

“Working with Ragged Edge has had a transformative impact on every facet of our business. Beyond shaping the strategic direction of our brand, they’ve pushed us to make brave decisions while still understanding the practicalities of implementing the brand across its various touch points. Ragged Edge truly challenged us. They never stopped building.”

CHRIS STAMP
Managing Director at Checkmyfile

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