Heights
CHANGING OUR MINDS ABOUT OUR BRAINSThe brain is the most important organ in our body. But when it comes to exercise and nutrition, we’re more likely to care about our abs than our brains. Talk about stupid. Amid a category of bold claims and quick fixes, we partnered with Heights to change our behaviour towards brain health.
WE PARTNERED ON
Brand strategy, naming, visual and verbal identity, art direction, website design and writing.
Giving health a heads up
Competition was clinical, like a protein powder, or a quick caffeinated hit. Heights came to us with an idea for a more holistic offer, a new habit intended for the long term. We needed to create a D2C brand with the power to change peopleʼs behaviour to think brain first.
A brand full of potential
The name came from reaching the heights of oneʼs abilities. The tone of voice there to make you think. While the visual identity stemmed from the brainʼs neuroplasticity. The result is a brand as adaptable as our brains, one that can develop from a single multivitamin product, to greater heights in the future.
Brain power and partnership
For founders Dan and Joel, Heights is a culmination of years of professional and personal growth. We’ve partnered with them from strategy and identity, right through to delivering the brand. Along the way we’ve worked with a number of collaborators, including photographer Kuba Wieczorek who shot the Heights brand imagery.
DAN MURRAY-SERTER
Co-founder, Heights
