Feed the body, nourish the soul
We helped founders Robert Grieg-Gran, Myles Hopper and Giles Humphries launch a new recipe box brand aimed at a health conscious audience. Avoiding the conventions around cost and time saving, we created a brand people would aspire to.
From identity and packaging, though to digital and advertising, the premium aesthetic combined with a strong social purpose helped them achieve customer loyalty that was unheard of in the category.
Mindful Chef have gone on to be one of the UK’s most successful start-ups. At the time of writing they’ve raised over £9.3m in funding, including an award-winning crowdfunding campaign and a £6m investment by Piper. By 2019 they’d hit £10 million annual sales, and even provided one million meals to children in need.