Covid has fundamentally changed the way we work, simultaneously creating huge unemployment. But the process of searching for a job hasn’t changed at all. We’re stuck with an endless stream of irrelevant job ads, faceless recruiters pushing unsuitable roles, and a distinct lack of clarity around what companies are actually like. It’s dehumanising, transactional, and turns candidates into commodities.
Otta set out change that, and to become the candidate-first career champion the world of work so desperately needs.