A global rebrand. From brand strategy to identity and beyond.

Creative Review Annual 2022, Winner, Best Rebrand
D&AD Awards 2022, Wood Pencil, Logo Design, Branding
D&AD Awards 2022, Shortlisted, Brand Refresh, Branding


To get people thinking differently about stationery, we set out to redefine a category that solely focuses on aesthetics. Shiny new designs are used and thrown away without much thought. But, while beautiful, Papier’s products offer a sense of promise – not only the chance to express ourselves, but the power to realise who we are. So while the category sells objects that merely sit pretty, Papier invites people to consider the transformative power of stationery, and to discover the possibilities of a blank page.


As we began with our own blank page, we imagined a Papier emporium full of magic inside. The new identity is born of paper and ink, and is created to invite you in, appeal to every sense, intrigue, provoke, transform. Just like stationery itself. The logo lifts the cover on the wonder within a notebook, packaging is reimagined for paper people, photography captures an atmosphere not just an aesthetic, and the tone of voice speaks of possibility, not just products.


Such transformative work takes true collaboration and we can’t thank our friends at Papier enough. Here’s to Taymoor, Sophie, Molly, Gaby, Will, Jennie, Nicola, Paige, Katie and the rest of the team.

The collaboration extended to photography and illustration, so a big thanks is due to Charlie Mckay and Ciao Chiara.

“Ragged Edge were a brilliant partner. They were sensitive to the brand we had built and our customers loved, yet unafraid to challenge and push us out of our comfort zones. The result is a brand that beautifully captures how the magic of stationery goes beyond the cover.”

CEO & Founder of Papier

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