Permutive
CHANGING WHERE DATA GETS PROCESSEDThe cloud is dry. Especially in a B2B context. Permutive founders Tim and Joe had built their publisher-first data platform around edge computing instead, pushing boundaries in a tired and complacent category.
WE PARTNERED ON
Brand strategy, visual and verbal identity, digital design, employer branding.
STAND OUT FROM THE CLOUD
Edge computing is a faster, safer and more powerful way to process data. Permutive’s data management platform is proof. In a market packed with cloud competitors, they had an opportunity to become synonymous with the edge. So we formed our strategy around the endless outcomes it makes possible for publishers.
SILVER LININGS
The identity had to pierce through cloud conventions. So we chose pink, and animated it in progressive backgrounds that represent a constant stream of data. The visuals are punctuated by a clear tone of voice that cuts to the chase. Leading to a B2B brand big on feeling, rather than product features.
THE EDGE MAKES IT POSSIBLE
Permutive are seeing concrete results with their new brand. Leads through their website increased 500%, and they are converting 50% of their sales opportunities, which is pretty unheard of in B2B. These results helped Permutive raise $18.5 million in Series B funding, followed by a $75 million Series C round, led by SoftBank.
JOE ROOT
CEO, Permutive