WE PARTNERED ON
Brand strategy, visual and verbal identity, digital design, employer branding.

STAND OUT FROM THE CLOUD

Edge computing is a faster, safer and more powerful way to process data. Permutive’s data management platform is proof. In a market packed with cloud competitors, they had an opportunity to become synonymous with the edge. So we formed our strategy around the endless outcomes it makes possible for publishers.

SILVER LININGS

The identity had to pierce through cloud conventions. So we chose pink, and animated it in progressive backgrounds that represent a constant stream of data. The visuals are punctuated by a clear tone of voice that cuts to the chase. Leading to a B2B brand big on feeling, rather than product features.

THE EDGE MAKES IT POSSIBLE

Permutive are seeing concrete results with their new brand. Leads through their website increased 500%, and they are converting 50% of their sales opportunities, which is pretty unheard of in B2B. These results helped Permutive raise $18.5 million in Series B funding.

“Our customers were getting the benefits of edge processing all along, they just didn’t know it yet. Ragged Edge have given us a fucking amazing brand that means we can start championing everything the edge makes possible.”

JOE ROOT
CEO, Permutive

See more work