A beacon of change
Money shouldn’t be a cause of worry, sleepless nights, or distraction at work. But for so many it is. We needed to reframe the conversation about personal finance and its connection to our wellbeing. A brand to break taboos. A brand that could confidently and credibly communicate a range of salary-linked benefits, engaging employers and employees alike. Our strategy was for a brand that could free people up for a more hopeful future.