A rebrand, internal and external comms, digital design and build.

A beacon of change

Money shouldn’t be a cause of worry, sleepless nights, or distraction at work. But for so many it is. We needed to reframe the conversation about personal finance and its connection to our wellbeing. A brand to break taboos. A brand that could confidently and credibly communicate a range of salary-linked benefits, engaging employers and employees alike. Our strategy was for a brand that could free people up for a more hopeful future.

Social purpose with a smile

The logotype is the face of Salary Finance. Literally. An upward, smiling curve, expressing humanity and hopefulness. It’s complemented by the warmest colour palette we could find. And a tone of voice designed to build trust. Speaking to both the realities and possibilities of finance, without ever treating people like they’re merely pound signs.

Going global

The new brand gave Salary Finance a platform for growth. Since launch theyve expanded to the US and raised a total of $111.8M to date. Following the identity we continued to work together, creating internal and external communications as well as the redesign and build of their website.

“I’m very proud of the business, now I’m just as proud of the brand. There is a lot of talent in your team and we are lucky to have found you. We appreciate all of the hard work, the constructive approach to our feedback, and your unrelenting pursuit for perfection.”

Co-founder and Chief Executive, Salary Finance

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