The planet can’t sustain the mass production methods that still prevail in fast fashion. Waste by the tonne. Mistreated workers. “Standard” sizes that are anything but. And the greenwashing from marketing departments that covers it all up. Son of a Tailor are the problem solvers the planet and its people need. Engineers who just happen to work in fashion. And as they’ve built a supply chain that can take made-to-order to the masses, we needed to build a brand to supply change to the industry.