Updates and opinions
from the edge

The winner of the AI wars will be the best brand not the best product

Max Ottignon for Adweek

Change doesn’t happen overnight: our journey to becoming a B Corp

Copy Director Fia Townshend on why we approach writing differently

Behind the scenes of the Marshmallow rebrand with Jess and Fran

How the video games industry is finally embracing brand

Dom Dzik for GDUSA

“Most advertising is boring. Most brands blend in.”

Max Ottignon in Design Week

How we built a different kind of branding studio

The Creative Boom Podcast

Why leaning into what makes you different is good for your career

How AI might inspire us to escape design ‘blanding’. A review of Max’s OFFF talk.

Creative Review

How to build an agency that gets better every day

How to create a stand-out brand by breaking the rules

Behind the scenes of the Wise rebrand with Luke and Cam

How to embrace weird to stand out with Jessica Bong-Woon

One More Question

Introducing Solovey, the spirit of hope

How the Checkmyfile rebrand embraces the principles of gaming

Interview with Wise: B2B customers don’t want boring

Ragged Edge named the world’s best branding agency by The Brand Review

Great brand names embrace the strange

Why your brand colour needs to work harder

Online Workshop

Luke and Fia talk through our branding process for Go.Compare

Right Aligned Academy

Interview with Max: Redefining success in the creative industry

Watch your language: why writers are integral to our process

Allyship isn’t always easy: take pride in your stance

David Ormondroyd

Using brand to get people thinking brain first