Projects

Updates and opinions
from the edge

All the way up to eleven: Optimizely first look

The Granola rebrand shows the importance of humanity in an age of AI mediocrity.

Max Ottignon featured in The New Yorker

How Free Soul speaks to women while honouring the complexity of their lived experiences.

Eloise Pates for The Subtext

Is the era of boring product design over? Why tech brands are betting on design to stand out.

Max Ottignon for Digital Frontier

One of us? We're looking for more exceptional talent to join our London Studio

The winner of the AI wars will be the best brand not the best product

Max Ottignon for Adweek

Change doesn’t happen overnight: our journey to becoming a B Corp

Copy Director Fia Townshend on why we approach writing differently

How the video games industry is finally embracing brand

Dom Dzik for GDUSA

Behind the scenes of the Marshmallow rebrand with Jess and Fran

“Most advertising is boring. Most brands blend in.”

Max Ottignon in Design Week

How we built a different kind of branding studio

The Creative Boom Podcast

Why leaning into what makes you different is good for your career

Robyn Christmas

How AI might inspire us to escape design ‘blanding’. A review of Max’s OFFF talk.

Creative Review

How to build an agency that gets better every day

How to create a stand-out brand by breaking the rules

Behind the scenes of the Wise rebrand with Luke and Cam

How to embrace weird to stand out with Jessica Bong-Woon

One More Question

Introducing Solovey, the spirit of hope

How the Checkmyfile rebrand embraces the principles of gaming

Interview with Wise: B2B customers don’t want boring

Ragged Edge named the world’s best branding agency by The Brand Review

Great brand names embrace the strange

Why your brand colour needs to work harder