Updates and opinions
from the edge

Is the era of boring product design over? Why tech brands are betting on design to stand out.

Max Ottignon for Digital Frontier

The winner of the AI wars will be the best brand not the best product

Max Ottignon for Adweek

Change doesn’t happen overnight: our journey to becoming a B Corp

Copy Director Fia Townshend on why we approach writing differently

How the video games industry is finally embracing brand

Dom Dzik for GDUSA

Behind the scenes of the Marshmallow rebrand with Jess and Fran

“Most advertising is boring. Most brands blend in.”

Max Ottignon in Design Week

How we built a different kind of branding studio

The Creative Boom Podcast

Why leaning into what makes you different is good for your career

Robyn Christmas

How AI might inspire us to escape design ‘blanding’. A review of Max’s OFFF talk.

Creative Review

How to build an agency that gets better every day

How to create a stand-out brand by breaking the rules

Behind the scenes of the Wise rebrand with Luke and Cam

How to embrace weird to stand out with Jessica Bong-Woon

One More Question

Introducing Solovey, the spirit of hope

How the Checkmyfile rebrand embraces the principles of gaming

Interview with Wise: B2B customers don’t want boring

Ragged Edge named the world’s best branding agency by The Brand Review

Great brand names embrace the strange

Why your brand colour needs to work harder

Online Workshop

Luke and Fia talk through our branding process for Go.Compare

Right Aligned Academy

Interview with Max: Redefining success in the creative industry

Watch your language: why writers are integral to our process

Allyship isn’t always easy: take pride in your stance

David Ormondroyd

Using brand to get people thinking brain first

Luke Woodhouse on how to build a brand using one idea

One More Question

Two D&AD pencils for our writing work

What we learned about creativity from Max Ottignon

The Creative Condition

Your brand doesn’t have to be fun: other personalities are available

Dom Dzik for AdAge

Plaudits for the Paper People: three awards for Papier

Brand purpose has been abused, but it still has a role

How to embrace discomfort for creative growth in design and branding

Creativity For Sale Podcast

Luke Woodhouse takes interview tasks to task

The NDA Podcast

Breaking the rules to drive change: branding an unbrand

Behind the scenes of our Eager rebrand with Ed, Priyjah and Max

Interview with Max and Paul on Go.Compare