WORDS MATTER
We’ve always wanted to change the role of writers in branding. From filling in Lorem Ipsum to being a fundamental part of the process.
That’s meant building a writing team, and a process, from scratch. But it’s also meant changing how we think about writing internally. As you can see from the work, the writing can’t happen in isolation. It’s a collaborative, ideas-led process where the creative team works as one. I wrote about this here, back in 2019.
So picking up two pencils for Brand Voice (we were the only agency to do so) felt like a big moment. External validation of a process that’s been years in the making.
We won wood for our words on East London Liquor Co
We were awarded a wood pencil for Writing for Design, Brand Voice and were shortlisted for Typography, Integrated and Packaging Design, Rebrand. Here’s the full case study.
We won graphite for our straight-talking tone on fertility brand Mylo
Our rebrand for Mylo, which included a new name, won a Graphite pencil for Writing for Design, Brand Voice. You can take a look at the case study here.
