Reveal
From secrets ruleWhat drew us to Reveal wasn’t the technology, it was the philosophy: that businesses who compare their CRMs can find out who they know in common, and join forces to collaborate on bigger, more ambitious deals. It’s brilliant in its simplicity, utopian in its thinking, and a complete reversal from business as usual: secrecy.
WE PARTNERED ON
Brand strategy, naming, visual and verbal identity, digital design
Challenge
Reveal (born Sharework) is transforming how businesses work together, globally. Its SaaS platform identifies common ground between companies, then helps them collaborate, spot opportunities and close bigger deals. But to change the way people do business, we needed to fundamentally change how people think about business. From secrecy as second nature, to who shares wins.
Change
A big shift needed a brave idea. Welcome to the not-so-secret society. It’s the Illuminati in look and feel, but the complete opposite in spirit. The identity flips the conventions of secret society language and iconography on their heads, reimagining them as a beacon of collaboration, transparency + all other antonyms of secrecy, too. The result? A B2B brand that’s a long way from B2Business as usual. From a tone of voice with actual tone, to a visual identity that stays just this side of weird. Secrecy’s out, sharing’s in and everyone wins.
From Paris, with feedback
Great work needs clients that tell you routes 1 and 2 are too far – but route 3 is weird in all the right ways. Simon, Gautier, Samia, Taylor, Perrine, Vincent & Taiesha, on vous remercie pour tout. Qui partage gagne!
All credit, respect and admiration to Itamar Makover for the illustrations and Charlie McKay for the photography.
SIMON BOUCHEZ
Co-founder & CEO, Reveal
