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Branding with substance

To stand out you need to stand for something meaningful.

That’s why we start with the substance. We partner with ambitious businesses to define their most compelling truths. And we use them to create deeper, richer brands. Brands with the power to disrupt crowded categories through integrity and purpose. 

And because we work across every channel, our brands stand out wherever their customers are. On and offline. Globally and locally. Today and tomorrow. 

Brand Creation

  • Strategy & positioning
  • Brand architecture
  • Naming & verbal identity
  • Identity & design

Brand Implementation 

  • Brand guardianship
  • Communications & campaigns
  • Digital design & build
  • Experiences & environments
  • Film & photography
  • Print & packaging
  • Toolkits & guidelines
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Our clients

From household names to disruptive start-ups, we help our partners stand out with integrity. And we’re global too, helping brands grow in different countries and across continents.

Bacardi
BBC
Bombay Sapphire
Bulb
Camden Market
Catapult
CAU
Elton John AIDS Foundation
Façonnable
Gaucho
Giraffe World Kitchen
Google
Grey Goose
Homes & Communities Agency
Mindful Chef
NSPCC
St Germain

Building brands with substance

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Integrity

Honesty. Collaboration. Openness. It makes the process more enjoyable and the work more powerful.

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Joined-up thinking

Our integrated approach creates a seamless experience. Wherever your brand appears.

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Hearts & minds

True substance demands depth and meaning. Strategy with the rigour to engage the mind and the power to stir the heart.

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Digital in our DNA

Our developers work hand-in-hand with our designers. A digital-first approach to branding and a brand-first approach to digital.

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A no-egos environment

Founded by Max Ottignon and Matt Bland in 2007, we’re now a team of twenty-seven, united by a single goal. To help brands stand apart from the crowd by discovering, defining and delivering on their true purpose.

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Work