Salary Finance
Changing finance for the betterIncome down. Debt on the rise. Predatory payday lenders everywhere. This is the reality facing millions of working people, and the world Salary Finance set out to change for the better. They recognised the negative impact finances can have on our health, happiness, and work life and we created a brand to help tackle this global problem.
WE PARTNERED ON
A rebrand, internal and external comms, digital design and build.
A beacon of change
Money shouldn’t be a cause of worry, sleepless nights, or distraction at work. But for so many it is. We needed to reframe the conversation about personal finance and its connection to our wellbeing. A brand to break taboos. A brand that could confidently and credibly communicate a range of salary-linked benefits, engaging employers and employees alike. Our strategy was for a brand that could free people up for a more hopeful future.
Social purpose with a smile
The logotype is the face of Salary Finance. Literally. An upward, smiling curve, expressing humanity and hopefulness. It’s complemented by the warmest colour palette we could find. And a tone of voice designed to build trust. Speaking to both the realities and possibilities of finance, without ever treating people like they’re merely pound signs.
Going global
The new brand gave Salary Finance a platform for growth. Since launch they’ve expanded to the US and raised a total of $111.8M to date. Following the identity we continued to work together, creating internal and external communications as well as the redesign and build of their website.
ASESH SARKAR
Co-founder and Chief Executive, Salary Finance
