Whirli
Changing how the nation playsThe week Toys R Us went into administration, Nigel Phan came to us with a game-changing idea: a toy box subscription service. We helped him create a brand that could change perceptions of second-hand toys, and shift people’s behaviour from shopping to swapping.
WE PARTNERED ON
Brand strategy, naming, visual and verbal identity, digital design, advertising.
Share the joy
We share everything these days. Cars, bikes, homes, dogs. But when it comes to toys, parents still favoured something shiny, new, and packaged in plastic. To change that we needed to reframe ‘second-hand’, educating and exciting kids and adults around the joy of sharing.
Get play give repeat
We started with a playful moniker inspired by the word ‘whirligig’, reflecting the way Whirli toys go round and around. Our name came to life in a moving logo, then we used poppy colours, character gifs and never-ending copy to give the future of fun a bold and contemporary identity unlike any other toy brand out there.
Brand launch and beyond
With the identity complete, we helped launch the brand to the world, working across a range of touch-points – from packaging to a ‘how it works’ film. And as Whirli has grown, our partnership has developed. We created the brand’s first TV ad, and we’ve even invested in the business.
NIGEL PHAN
Founder and CEO, Whirli