Multiply
Changing who has access to financial adviceUnless you’re loaded, personal finance advice can be hard to come by. And unless you already care about pensions and the like, it’s incredibly easy not to. With Multiply, we created a brand to change who has access to financial advice, and how it’s delivered.
WE PARTNERED ON
Brand strategy, visual and verbal identity, and messaging.
LESS WEALTH, MORE HEALTH
Pessimism towards wealth is rising. Old-school advisors are stuck in their ways, while most fintechs can’t see further than their own product. To keep people invested in themselves, we pushed Multiply to reframe financial planning from net worth to self worth.
MAKING FINANCE FEEL WORTH IT
Rabbits. Multiply. When you see it, you get it. The visual identity is all about that confidence. And the tongue-in-cheek tone of voice demands to be heard. In a category of look-a-likes and sound-a-likes, it all comes together in a stupidly simple but surprisingly deep brand. A brand that can both educate and motivate.
KEEP THE CHANGE
As cool as their underlying AI is, co-founders Vivek and Mike always knew Multiply had more emotive benefits. We moved their messaging away from the product, towards a framework filled with feeling instead. And gave the team the tools they needed for launch.
VIVEK MADLANI
Co-founder, Multiply