CIRCA5000
From funding the apocalypseInvesting needs a serious correction and humanity’s at stake. Instead of putting big money into bad assets, CIRCA5000 (formerly tickr) allows everyone to invest in businesses that enrich people and the planet. But to succeed, they had to change impact investing from a niche choice to a no-brainer. We created a brand to persuade everyone to invest in an intervention.
WE PARTNERED ON
Brand strategy, naming, identity and website.
Challenge
The future of humanity requires us all to invest in businesses that will benefit the planet, not destroy it. But despite the best of intentions, most people act in self-interest when it comes to their money. We needed to show that impact investing isn’t just for those who can afford to choose. Investing in a human future means investing in businesses good for people, planet and – just as importantly – profit. The future can be both prosperous and profitable.
Change
It’s too late for business as usual, and it’s too late for another generic fintech brand. The newly renamed CIRCA5000 portrays a future 2,978 years from now. Our planet will still be here, but humanity is optional. The visual identity reimagines an evil futurecorp as a force for positive change, while the provocative tone of voice reminds people that enriching yourself doesn’t have to come at the expense of enriching the planet. Thank you extinction, that will be all.
MATT LATHAM
Co-founder, CIRCA5000