Bayzat
Changing work so it works for everyoneAll businesses have their competitors. But Bayzat was facing generations of entrenched workplace behaviours in the UAE. We rebranded Bayzat so they can not only lead the category, but the entire region, into a whole new work life experience.
WE PARTNERED ON
Brand strategy, visual and verbal identity.
From work to work life
Bayzat had built a next-level HR, payroll and insurance technology platform. But they wanted to go further, fundamentally changing how employers and employees work. First in the UAE, then internationally. They needed a brand that went beyond features and benefits. A brand with the power to open up new possibilities for work life.
Possibilities and purple
Bayzat is a machine of possibility. Lift the hood and you’ll see it combines technicality and precision with imagination and humanity. This is where our identity stems from. The logo and graphic system of shapes work together to represent this visually. While the unconventional confidence of our tone of voice means we can convey both the vision and the function. And for a B2B2C brand to stand out amid a sea of corporate blue, we are purple and proud.
Putting the brand to work
With the strategy and identity complete, we launched the brand internally over Zoom to a global team of over 200 people. And as part of our ongoing partnership, we’ve helped them bring the brand to life everywhere it appears. From the website, to sales materials, to the all-important swag.
BRIAN HABIBI
Co-founder, Bayzat
