Brief

This luxury bar concept from the team behind Gaucho Restaurants was inspired by Santiago Policastro, the most distinguished bartender in Argentine history. The sumptuously furnished bar combines old-school glamour with contemporary flourishes. The identity needed to do the same.

Visual identity

The bar’s art deco aesthetic came to life in a hand drawn logotype supplemented with a series of bold patterns. We kept the design simple, allowing a series of decadent materials and print finishes to elevate each piece of collateral.

Website design & build

The Galante website provides a showcase for the bar, while the mobile optimised site delivers an experience tailored to those on the move.