WE PARTNERED ON
Brand strategy, naming, visual and verbal identity.

THIS IS NOT AIRBNB

Home sharing gave birth to a plethora of professional property management brands. And yet the industry is still in its infancy. No-one has set themselves apart and established the standard in professional hosting. With a presence in twenty cities across eleven countries, Airsorted had the scale to define the category. But to do that, they needed to move beyond functional benefits, to turn a transaction into a partnership between homeowner and host, and open up the idea of opportunity, not just earning.

HOST WITH THE MOST

The new era of hosting began with a new name. Houst (combining house and host) was chosen for its abstract familiarity and because it could be imbued with its very own meaning. The bold colour and logo followed, with letters as full as they can be. Graphic shapes – inspired by floorpans – represent spaces for opportunity. All paired with a tone of voice confident enough to move the whole category forward.

IT TAKES A TEAM

More than ever timing was critical with this project. As part of our process we included the whole Houst team in the naming, and launched the brand internally from Clerkenwell to the world. Credit to the Houst team for their decisiveness and bravery.

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