Wind
Changing how we get around citiesHundreds of millions of dollars in investment, and still all e-scooter brands looked the same. In a fast-moving category of well-funded, more established competition, we used branding to give Wind a secret superpower.
WE PARTNERED ON
Brand strategy, visual and verbal identity, messaging, website and app design.
LEADING THE SCOOTER RACE
In a race for market share, e-scooter sharing companies were all saying and doing the same things. Meaning whoever had the deepest pockets would win. So when Wind came to us with a best-in-class product and ambitions to match, we saw an opportunity to use brand to take the lead in the market.
BRAND AS SUPERPOWER
Getting around cities is frustrating and slow. Scooting is exhilarating and fun. So by rebranding Wind as a superpower, we turned users into superheroes, and everyday travel into sheer joy. The visual identity and tone of voice play on classic comic book cues, with bright colours and bold typography reflecting a rush of adventure.
POWER ON
Bold work is a team sport. And we couldn’t have done it without the vision, commitment and creativity of the Wind team. We’ve been working to bring the brand to life internally and externally, across every one of their 22 markets.
Meanwhile, Wind have gone on to raise $50 million in funding. And now we’re helping define a range of new products and services that will take e-scooter sharing to the next level.
ED SCHMIDT
EMEA CEO, Wind
