Wise Platform – creating a sub-brand to power the world's money

Wise Platform

Powering the world’s money

Wise moves $150B+ of the world’s money annually. And they’ve devised a way to let banks and large enterprises tap into that technology, expertise and international infrastructure they wouldn’t otherwise have access to, with Wise Platform. Wise is still moving people’s money internationally. Just at a much larger scale. Through the banks they’re already using.

As part of our ongoing partnership, we created a distinctive sub-brand for Wise Platform. Establishing them as the reliable and agile partner that institutions need to seamlessly move their customers’ money. Anywhere. And everywhere.

WE PARTNERED ON
Brand architecture and sub-brand identity, including messaging,
experiential design and ongoing implementation

FROM INDIVIDUALS TO INSTITUTIONS

Battling competition from challenger brands, and fighting inefficiencies in-house, banks and enterprises need an agile partner to deliver capabilities they can’t emulate themselves. Wise Platform seamlessly slots into their operations. Connecting them to a single cross-border network, uploading intelligence and providing a reliable, transparent and future-proofed service.

Our challenge? An expression of the Wise identity that can read the (board)room. Specifically those of banks like Morgan Stanley, NuBank and N26.

THE INVISIBLE PAYMENTS PARTNER

The identity frames Wise Platform as an invisible payments partner. A seamless layer that helps financial institutions connect with Wise. It’s brought to life through an evolved graphic language and a tone of voice built to get business done.

We worked with the team to bring the identity to life across every touchpoint. From the tools they use to bring on new partners, to sponsorship at global financial events like Sibos in Beijing.

BUILT ON TEAMWORK
Wise Platform is all about partnership. And its new identity was built on it, leaning on the solid foundations laid by the consumer brand we created in 2023 alongside the 100-strong Wise Design team. The impact of this close relationship is a new identity that will remain technically excellent when embraced and implemented all over the world.

BIG THANKS TO
Wise Platform Leadership, Wise Platform Design, Wise Brand Systems teams and Charlie McKay.

“Wise Platform is about bringing seamless global payments experiences to the places customers already are – which is inside their existing banks’ products. It’s an ambitious strategy and we needed a brand to match. When I saw the design work come to life for the first time at Wise Connect in London last year, it blew me away. It’s grabbed attention across this part of the industry and helps give us a runway to succeed in our mission.”

NILAN PEIRIS
Chief Product Officer, Wise

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