For people who use money. Everywhere.
Wise was launched 12 years ago to disrupt the financial status quo. Since then, they’ve changed how the world moves its money – making it faster, cheaper and fairer than the banks ever would. Over 16 million people and businesses now use Wise, saving them £1.5 billion (compared to bank fees) in 2022 alone.
But their ambitions are much bigger. They’re building a new money system to disrupt the old one. A system not just for sending money anywhere, but for using money everywhere.
Our challenge was to take Wise beyond transfers. And to help them build a stand-out brand to make it real for everyone. Individuals and businesses. Accounts with £100 or £100 million. Based anywhere from Chile to China. A brand for people who use money. Whoever they are, wherever they go.