Dog hoodies, wendy-house coops and toys that look like fast food. The pet product category is full of stuff designed for humans. We’ve projected ourselves onto pets instead of designing for them.
Omlet take animals for what they are. They study their behaviour and then, at their in-house workshop, innovate solutions for pets. Not people. But that’s not to say people don’t love their thinking. With over 150,000 Eglu Chicken Coops sold worldwide, they’re quickly becoming a pet owner’s go-to option. Fresh from a successful funding round, Omlet needed a brand to support their international growth, give their brand ambassadors something to get behind and most importantly, change the way we live with pets.