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CTC

CTC

Bringing clarity to a complex category.

We delivered:

Brand strategy, naming & visual identity, website design & build.

CTC

Our approach

In an industry full of specialists, we positioned CTC as a complete end to end solution: ‘From Plan to Reality’.

Our brief

Cotton Thompson Cole offer commercial construction and property consultancy for a wide range of sectors. But in a crowded market full of specialists, they’d always struggled to communicate the breadth of what they do.

Strategy

In a category where everybody offers something slightly different, Cotton Thompson Cole are unique. They offer a reliable, end-to-end service. A powerful point of difference for clients struggling to understand who they can trust, and the complexities of what any project might require. So our Brand Idea became ‘From Plan to Reality’.

CTC

Naming & visual identity

Everybody knew them as CTC. As a name it was shorter, snappier and more memorable. So we made it official.

The Brand Idea came to life in a three dimensional logo that emerges from a blueprint. The colours and typography reimagine the category’s traditional cues, creating a brand that is innovative, yet rooted in hard won expertise. 

 

CTC
CTC
CTC Brand Guidelines
CTC
CTC

Website

The website was designed around a set of user journeys aimed at making CTC’s full range of services easy to digest.

CTC
CTC
CTC

Ragged Edge have delivered a bold, exciting new brand that differentiates us from anyone else out there. Most importantly, it positions us to win new business in sectors beyond those we’d normally consider.

Andrew, Managing Director, CTC

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