Drinks Brand
A night club in Elton John’s garden.For one night only, we created a spectacular night club to showcase the ultimate Grey Goose experience.
WE PARTNERED ON
Event management, design & photography.
Our brief
As part of the Elton John AIDS Foundation’s prestigious End of Summer Party, Grey Goose was invited to put on a night club at Woodside, Sir Elton John’s home in Windsor. We were asked to create a concept for the club and manage the guest experience.
The club
We created a futuristic French night club called La Nuit des Étoiles. Hosted by Sir Elton John and David Furnish, 350 guests, including Elizabeth Hurley, Sir Ian McKellen and James Blunt, partied to a FatBoy Slim live set.
We worked with NP+Co to bring our design to life. The club was concealed by mirror baffles, adding a layer of mystery to the arrival. A flock of silver geese led guests into the venue which used lasers and innovative lighting to create a remarkably immersive experience.
Bottle to table experience
Working with the Grey Goose Brand Ambassador, we developed a collection of unique bottle to table cocktails, aimed at elevating the night club serve. In addition we created a range of POS, including glow in the dark acrylic menus, hampers full of bottled cocktails and much more.
LED dresses
We commissioned Studio XO to create a set of LED wearable sculptures that were worn by the night club hostesses who delivered the bottles. The sculptures responded to sound and movement, giving the club a living heartbeat.
