Grey Goose Winter Ball
An event identity to benefit the Elton John AIDS Foundation.
Design, print & photography.
We created a visual identity and photography that celebrated the glamour of the Côte d’Azur.
We worked with Grey Goose on their annual ball to benefit the Elton John AIDS Foundation from 2007 right through to the final one in 2013. That year Battersea Power Station was transformed into a poolside celebration of the Côte d’Azur. We created the event’s visual identity and brought it to life through consumer-facing communications, on and offline.
Invitations & collateral
With a guest list featuring Kevin Spacey, Sir David Furnish, Labrinth, Emilé Sande and many others, the invitations needed to reflect the calibre of the occasion.
Central to the Winter Ball are the bespoke cocktails, each inspired by one of the event partners. We also created a campaign image (shown at the top of this page) which was featured in 92% of all press leading up to the event.
An inter-agency team
The planning and execution of the Winter Ball was the product of extensive collaboration between the Grey Goose Marketing team, the Elton John AIDS Foundation, NP+Co, APR Communications, TVC and ourselves.