Onto
From buying a carElectric cars are the future, but the process of buying one is stuck in the past. Onto (formerly Evezy) is changing that with an all-in electric car subscription. To succeed, they needed a brand that could challenge the very notion of car ownership. Out with the old, in with the renewable.
WE PARTNERED ON
Brand strategy, naming, visual and verbal identity.
CHALLENGE
Under the previous name Evezy, they stood for one thing: ease. But their offer – an electric car, on a flexible monthly subscription, with everything included – is transformative. It frees people from the ties of ownership and keeps them plugged into the latest innovations. This brand needed to electrify the future of driving.
CHANGE
Onto is always moving forward. Onto the next car, Onto the next month, Onto the next innovation. The tone of voice and identity embody the boundless energy at the heart of the Onto experience. Electric green courses through chevron veins for a system that can operate at different speeds and is constantly on the move. Every touchpoint embodies the brand’s sense of motion. Quit stalling, start subscribing.
DANNAN O’MEACHAIR
Co-founder, Onto
