Brand strategy, naming, visual and verbal identity, digital design, advertising.

Share the joy

We share everything these days. Cars, bikes, homes, dogs. But when it comes to toys, parents still favoured something shiny, new, and packaged in plastic. To change that we needed to reframe second-hand’, educating and exciting kids and adults around the joy of sharing. 


Get play give repeat

We started with a playful moniker inspired by the word ‘whirligig’, reflecting the way Whirli toys go round and around. Our name came to life in a moving logo, then we used poppy colours, character gifs and never-ending copy to give the future of fun a bold and contemporary identity unlike any other toy brand out there.

Brand launch and beyond

With the identity complete, we helped launch the brand to the world, working across a range of touch-points – from packaging to a ‘how it works’ film. And as Whirli has grown, our partnership has developed. We created the brand’s first TV ad, and weve even invested in the business.

“To say that Ragged Edge have exceeded my expectations would be a massive understatement. I approached them with an idea, and found a team who have behaved as true partners throughout the process. I’m so proud of what we’re building together.”

Founder and CEO, Whirli

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