Brand strategy, visual and verbal identity, brand guidelines.

Go freely

Working with founders Sten, Harry and Stu we built a brand that reflected Zego’s present, and what they could do in the future. With a focus on transport, whether for individual rideshare drivers or entire fleets, Zego’s flexible insurance enabled their customers to ‘go freely’.

For the word mark we took away any excess, leaving exactly what was needed. Much like the insurance itself. The principle of the logo then expanded into a dynamic visual language, with a colour palette designed to stand out in an industry at a standstill. We then gave guidance over how Zego should speak, helping them deliver their varying messages to equally varying audiences.

Since the rebrand, Zego’s growth has seen them establish themselves as one of Europe’s leading insurtech brands. A £6m investment by Balderton Capital was followed by a £42 million Series B round led by Target Global. By September 2019 they’d sold 100 million hours of flexible policies.

“The insurance industry hasn’t kept up with the way people are working, and as a result today’s insurance doesn’t work for a lot of people. So, when forming Zego, it was never going to be enough just to stand out - we needed to show people what we stood for. Our new branding gives us a clear, powerful purpose and a rich, scalable identity that’s both innovative, forward-thinking and full of substance. Just like we are.”

CEO, Zego

See more work