Working with founders Sten, Harry and Stu we built a brand that reflected Zego’s present, and what they could do in the future. With a focus on transport, whether for individual rideshare drivers or entire fleets, Zego’s flexible insurance enabled their customers to ‘go freely’.
For the word mark we took away any excess, leaving exactly what was needed. Much like the insurance itself. The principle of the logo then expanded into a dynamic visual language, with a colour palette designed to stand out in an industry at a standstill. We then gave guidance over how Zego should speak, helping them deliver their varying messages to equally varying audiences.
Since the rebrand, Zego’s growth has seen them establish themselves as one of Europe’s leading insurtech brands. A £6m investment by Balderton Capital was followed by a £42 million Series B round led by Target Global. By September 2019 they’d sold 100 million hours of flexible policies.