Capturing moments of dignified optimism.
Art direction & photography.
We created a library of imagery capturing honest, optimistic moments through a range of portraits and reportage-style photography.
We were commissioned to create a new library of imagery for Alzheimer’s Society. The photography needed to capture people with dementia, alongside carers and volunteers, in a way that was respectful, dignified and positive.
Art direction & photography
We worked with photographer Richard Moran to create a range of images that are now used across the whole range of the brand’s communications. Shot in a selection of care homes across the country using only natural light, we focussed on capturing honest, optimistic moments through a combination of portraits and more candid photography.