Bulb
Changing the energyIn 2014 nobody loved their energy company. Nobody even cared. Hayden Wood and Amit Gudka came to us to change that. We helped them create a brand that would go from industry underdog to become the fastest growing energy company in history.
WE PARTNERED ON
Brand strategy, naming, identity, guidelines and implementation.
Recommended, disrupted
For Bulb to successfully disrupt the ‘big six’, we needed to make renewable energy feel simple, affordable and accessible. And with everything stacked against them, we needed to instil positive energy into a faceless, commoditised industry and an apathetic audience. Our goal was to create a brand people would actually love to recommend.
The lightbulb moment
The name came first. Followed by a handwritten logo, supergraphic and a colour palette as far from a traditional energy brand as possible, strategically chosen to stand out on comparison sites. The identity’s disarming simplicity allowed Bulb to scale from a two person start-up to serving 1.5 million customers. Without having to change a thing.
A unicorn in the making
From two people to 270, and a £1 billion revenue in just four years, Bulb is the fastest growing energy company in history. And one of the UK’s five most recommended businesses, with 30% of new sign-ups coming from referrals. Just as importantly, positive energy continues to shine through every interaction with the brand. From their service and culture, right though to an industry-defining customer experience.
HAYDEN WOOD
Co-founder, Bulb