Naming & visual identity
We recommended the use of the founder’s family name as a way of imbuing the brand with heritage and luxury cues, reinforced through the ‘London’ suffix. The visual identity features a hand-drawn logotype where the characters flow harmoniously into one another. Supporting collateral features a ‘seamless gradient’ alongside unusual yet luxurious print finishes.
The brand idea is brought to life online though a responsive website featuring a distinctive, yet highly fluid user experience. The website is supported by a custom CRM designed to enable Franklin to deliver on its promise at every stage of the customer journey.