Brand strategy, visual and verbal identity, art direction

Space isn’t alien

Who doesn’t look up to the sky and wonder what’s possible? With Open Cosmos, anyone now has the opportunity to put ideas into orbit in order to make real impact in the real world. This brand positions space as a game changer for creativity, collaboration and common good. A satellite brand that shifts what’s humanly possible on Earth.

This isn’t rocket science

Space tech has to be simple if it’s going to be big. So our mission was to create an identity as accessible as the satellites themselves. Visually pairing global views with up-close perspectives, verbally marrying possibility with simplicity, this brand is the antithesis of rocket science.

A world view for the whole world

In 1967, the nations of the world came together to write the Outer Space Treaty. This treaty stated “The exploration and use of outer space shall be carried out for the benefit and in the interests of all countries, irrespective of their degree of economic or scientific development.”. Open Cosmos exists to live up to this ideal. And our brand will help them on their mission to remove complex and costly barriers in space technology, for the world’s problem-solvers.

Ragged Edge took us out of our comfort zone, and helped us find the perfect sweet spot between creativity, company identity and purpose. The new brand has deeply resonated with the team, our customers and our partners.

Founder and CEO, Open Cosmos

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