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St~Germain

St~Germain

Teaching the world to drink French fluently.

We delivered:

Global launch toolkit, brand film, press packs.

St~Germain

Brief

St~Germain is an elderflower liqueur known as ‘bartender’s salt and pepper’ for the way it makes any drink taste better. Following its success in the US, we helped codify the brand for a global audience, while seeking to retain its hard-won reputation for integrity.

Launch toolkit

We worked with St~Germain to define and articulate the global communications strategy, then created a rich and engaging toolkit to help markets bring it to life.

St~Germain

Press Kit

To engage key influencers and press in each market, we created a beautiful press pack designed to demonstrate the brand’s premium positioning as well as its idiosyncratic personality.

St~Germain
St~Germain
St~Germain

Brand Film

The toolkit included a brand film, designed to engage and inspire marketing teams across the world.

St~Germain

Ragged Edge are my go-to agency.
They have that rare quality of being able to deliver insightful strategic work, then executing it beautifully. They’re a hugely exciting team and working with them is a pleasure.

Natasha, Global Brand Director, St~Germain

Work