The home of home ownership
Borne of his own frustrations, founder Ishaan Malhi and his team had built a product to transform the home ownership journey. We helped define their ambition and engage their growing team around that bold vision. Then we created an identity and launch campaign that went far beyond the conventions of an uninspiring category, from the disarmingly simple icon through to a tone of voice full of possibility.
A £13.6 million investment from Goldman Sachs followed, alongside a dramatic rise in sign-ups that helped Trussle become number one in the category.