The London Kitchen
Premium brands don’t need to be serious.
Visual identity, website, print design.
We created a distinctively playful visual identity that riffs on the brand’s London heritage.
The London Kitchen are a premium event catering firm with an impressive client list. They came to us to define their visual identity.
The conventional approach would have been to play on heritage and quality. But to go down this route would be to ignore what makes The London Kitchen special. The brand’s point of difference lies in its staff who, led by popular director Damian Clarkson, are all friendly, service-focussed and, crucially, great fun.
The identity we created seeks to capture this spirit, bringing the brand to life with an ever changing system that humorously communicates the different elements of the offer.
Ragged Edge’s understanding of both the brief and our brand was, as usual, first-class. The identity they developed for us is as innovative, approachable, fresh and adaptable as we are, whilst demonstrating a sense of humour that is integral to our organisation. We couldn’t be happier.