Sign up for news

Be the first to hear about our latest projects, career opportunities and new things.

The London Kitchen

The London Kitchen

Premium brands don’t need to be serious.

We delivered:

Visual identity, website, print design.

The London Kitchen

Our approach

We created a distinctively playful visual identity that riffs on the brand’s London heritage.

Brief

The London Kitchen are a premium event catering firm with an impressive client list. They came to us to define their visual identity. 

Strategy

The conventional approach would have been to play on heritage and quality. But to go down this route would be to ignore what makes The London Kitchen special. The brand’s point of difference lies in its staff who, led by popular director Damian Clarkson, are all friendly, service-focussed and, crucially, great fun.

Visual identity

The identity we created seeks to capture this spirit, bringing the brand to life with an ever changing system that humorously communicates the different elements of the offer.

The London Kitchen
The London Kitchen
The London Kitchen
The London Kitchen
The London Kitchen
The London Kitchen

Ragged Edge’s understanding of both the brief and our brand was, as usual, first-class. The identity they developed for us is as innovative, approachable, fresh and adaptable as we are, whilst demonstrating a sense of humour that is integral to our organisation. We couldn’t be happier.

Damien, Managing Director, The London Kitchen.

Work